On the evening of July 23, 2025, news stirred up waves in the tech circle - DJI officially released a promotional trailer for its first robot vacuum cleaner "Romo", announcing that this new product, which carries the expectation of a "housework revolution", will be unveiled at 20:00 on August 6. Currently, the pre-order interfaces for the new robot vacuum cleaner have been launched simultaneously in DJI's official stores on JD.com and Tmall.
DJI's foray from drones to robot vacuum cleaner seems unexpected, but there are traces to follow. As asked in the promotion: "When technology is no longer just an exploration of distant places, can it also become a force to care for the 'home'?" This question precisely reveals DJI's original intention of entering the robot vacuum cleaner market - to bring cutting-edge technology from the laboratory to daily life and solve the pain points of household cleaning.
As a global leader in the drone industry, DJI's advantages in technical accumulation cannot be ignored. Its path planning algorithms, multi-sensor fusion obstacle avoidance technology, high-precision positioning systems, and other technologies honed in the drone field over the years are highly consistent with the core needs of robot vacuum cleaner. What's more noteworthy is that the official revealed that this product "has undergone years of research, development and polishing". The long preparation cycle means that DJI is not rushing into this crossover, but trying to break the existing pattern of the industry with technical accumulation.
However, the robot vacuum cleaner market is already a red sea. Brands such as Ecovocs, Roborock, and Dreame have established solid advantages in user habit insight, function iteration, and after-sales systems through years of deep cultivation. Consumers are becoming increasingly picky about robot vacuum cleaner - from basic cleaning capabilities to automatic dust collection, water supply and drainage, AI obstacle avoidance, and even linkage with whole-house intelligence, each function may affect purchasing decisions. For DJI to "stand out from the crowd" in the robot vacuum cleaner category, it not only needs to showcase the highlights of technological crossover but also prove its differentiated value in actual user experience.
